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Here are a few facts about diamonds and the diamonds industry. These are true for the diamonds in my custom designs and the diamonds on your finger. If you're shopping Tucson jewelers for engagement rings or bridal jewelry, keep these facts in mind and please view my two minute video: The Secret: Why Guys Buy Diamonds from MKPJ.

Things you should know about diamonds:

1. Before there was life, there were diamonds. Diamonds were formed between 1 to 3 billion years ago as deep as 100 miles below the Earth's surface. Diamonds are truly the oldest item you will ever own or hold in your hand.
2. Did you know, diamonds are like snowflakes and fingerprints? That's right, no two diamonds are alike. You simply will never find another diamond in the entire world that's an exact match to yours. Your diamond is as unique as you are.
3. Diamonds are incredibly rare and are getting rarer. There hasn't been a significant discovery of a new diamond deposit in over 20 years. Today diamonds are mined in less than 50 locations worldwide. One ton (2,000 pounds) of dirt and rock must be dug-up and sifted-through to find one half-carat of diamond. And more incredibly, 80% of all diamonds found are not suitable for jewelry. They are used for industrial purposes like cutting and grinding.
4. Less than 1% of all of the women in the world will ever own a 1ct diamond. If you are lucky enough to be in this 1%, treasure your masterpiece and pass it down through the generations of your family.
5. Natural colored diamonds, (specimens that are not processed in any way) are the rarest diamonds of all. There is a 1 in 10,000 chance a diamond will possess a natural color. Pink, yellow and blue diamonds are so very rare only a handful are found annually. Once cut they usually sold to collectors or auctioned for hundreds-of-thousands to millions of dollars each.
6. Over 99% of all diamonds mined are from conflict-free sources and are tracked under the UN mandated Kimberley Process. 100% of the diamonds, gemstones and jewelry I sell are conflict free.
7. More than 10 million people are supported by the diamond industry globally. For example dozens of small villages, towns and even cities throughout Africa would be destitute with the diamond industry, which provides housing, wells and clean water, schools and hospitals for their employees and their families.

Though I'm not a typical Tucson jewelry store, I can show you diamonds of every size, shape and quality. It's my pleasure to serve you.